Privacy Policy

Privacy Policy

Effective Date: October 23, 2023

Last Updated: September 28, 2026

At FiltrationNow.com (“we,” “us,” or “our”), accessible from https://filtrationnow.com, protecting the privacy and security of our visitors and customers is a top priority. This Privacy Policy details the types of personal information we collect, how we use and protect it, and the choices you have regarding your personal data.

  1. Information We Collect

We collect information directly from you when you interact with our website, request quotes, purchase filtration products or replacement filters, subscribe to services, or contact customer support.

  1. Personal Data Provided Directly by You
  • Contact Details: Full name, email address, phone number, and physical mailing/shipping address.
  • Account Information: Username, password, and order history if you register an account.
  • Billing & Payment Details: Credit card numbers, billing addresses, and payment method info (processed securely via PCI-DSS compliant third-party processors).
  • Service & Water Specifications: System model information, filter replacement schedules, residential or commercial water testing data, or inquiry messages you submit via our web forms.
  1. Automatically Collected Information

When you browse FiltrationNow.com, we automatically collect device and usage data through cookies, server logs, and tracking technologies:

  • Device & Network Identifiers: IP address, browser type, operating system, device hardware specs, and Internet Service Provider (ISP).
  • Usage Data: Pages viewed, time spent on pages, clickstream data, referring/exit URLs, date/time stamps, and search queries within our store.
  1. How We Use Your Information

We process personal information to fulfill transactions, provide support, and optimize our services:

Purpose

Description

Order Processing & Fulfillment

Processing payments, shipping filtration units/replacements, sending order updates, and handling returns.

Subscription & Reminders

Sending timely replacement filter reminders or automated recurring filter deliveries.

Customer Support

Responding to technical questions, water filter sizing inquiries, and warranty claims.

Marketing Communications

Sending product updates, special offers, and seasonal maintenance guides (with opt-out control).

Website Performance & Security

Monitoring site usage, troubleshooting errors, preventing fraudulent transactions, and ensuring site integrity.
  1. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We only share data with trusted third-party service providers who assist us in operating our site:

  • Payment Processors: Third-party merchant gateways (e.g., Stripe, PayPal) to process secure payments.
  • Shipping & Logistics Carriers: Postal and freight services (e.g., UPS, FedEx, USPS) to deliver orders.
  • E-Commerce & Service Analytics: Web analytics providers (e.g., Google Analytics) and marketing communication engines (e.g., email newsletter platforms).
  • Legal Compliance: When required by law, subpoena, or government authority, or to protect the safety, rights, and property of FiltrationNow.com, our users, or others.
  1. Cookies and Tracking Technologies

FiltrationNow.com uses cookies, web beacons, and pixels to enhance user navigation, analyze site performance, and remember your shopping cart items.

  • Essential Cookies: Necessary for basic website function, authentication, and security.
  • Analytical/Performance Cookies: Help us understand how visitors interact with our catalog and content.
  • Functional Cookies: Remember your settings, such as preferred region or saved filter models.
  • Advertising/Targeting Cookies: Track browsing habits to show relevant products or advertisements on partner sites.

You can disable or manage cookies at any time through your browser settings. Note that disabling cookies may affect website functionality (such as cart persistence).

  1. Data Security & Retention

We implement robust administrative, technical, and physical safeguards—including SSL/TLS encryption for data in transit—to protect your personal information from unauthorized access, loss, or alteration.

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with tax/accounting laws, resolve disputes, and enforce our agreements.

  1. Your Rights and Choices

Depending on your jurisdiction (such as California under the CCPA/CPRA, or the European Economic Area under the GDPR), you may have the following rights regarding your personal data:

  • Access & Portability: Request a copy of the personal information we hold about you.
  • Correction: Request that inaccurate or incomplete information be updated.
  • Deletion: Request the deletion of personal data we have collected, subject to legal retention obligations.
  • Opt-Out: Unsubscribe from promotional communications using the “Unsubscribe” link at the bottom of any email or by contacting us directly.

To exercise any of these rights, please contact us using the information in Section 8 below.

  1. Third-Party Links & Children’s Privacy
  • External Links: FiltrationNow.com may contain links to manufacturer sites, water testing guides, or external resources. We are not responsible for the privacy practices of external sites.
  • Children’s Privacy: Our website and services are intended for adults. We do not knowingly collect personal data from children under 16. If we learn we have collected information from a child under 16, we will delete it promptly.
  1. Contact Us

If you have questions, feedback, or data privacy requests regarding this Privacy Policy, please reach out to us:

  • Entity Name: FiltrationNow.com
  • Email: [email protected]
  • Mailing Address: 12995 N Oracle Rd Ste 141-323 | 3061 N Alvernon Way Tucson AZ 85712